Overall 49% of consumers use their mobile devices to test. A study by Merkle showed that the percent of opt ins drops off as age increases.

26% - All Respondents…

We are in a worldwide economy. With the web, skype, and other ways to communicate, everyone on earth can be your competition. I almost don’t care what industry you are in. But today I’ll look at my industry of a piece of my industry, telemarketing or telesales. I will not be talking on the target marketing side of the business.…

Considering this study was done at the end of last year, beginning of this year it will be interesting to see how the percentages all play out. This is the 4^th year of this study done by Target Marketing. Happily 43.5% of marketers plan to keep budgets level with last year’s expenditures and 40% plan no decreases so that is the good news for people and companies like…