Larson & Associates - Your New Account Acquisition Specialist

Overall 49% of consumers use their mobile devices to test. A study by Merkle showed that the percent of opt ins drops off as age increases.

26% - All Respondents

We are in a worldwide economy. With the web, skype, and other ways to communicate, everyone on earth can be your competition. I almost don’t care what industry you are in. But today I’ll look at my industry of a piece of my industry, telemarketing or telesales. I will not be talking on the target marketing side of the business.

Considering this study was done at the end of last year, beginning of this year it will be interesting to see how the percentages all play out. This is the 4^th year of this study done by Target Marketing. Happily 43.5% of marketers plan to keep budgets level with last year’s expenditures and 40% plan no decreases so that is the good news for people and companies like mine.

In the old days, 11 years ago, we would put up a site, list out key works on the home page, pack in Meta tap key words and describing and then submit the site every 15-16 days. Those days and the revenue that they produced are gone. Did they work? Yes back then they did. But times have changed with things such as real time search, on-line pr & blogs and social

Tuesday I brought out a little study showing how a majority of people are starting to look at 2 or more channels to make a buying decision and 30% are using 3 or more channels to make that purchasing decision.

It’s this due diligence on the part of buyers? Yes. Can you help push the chances on you getting seen in more channels or points of contact that your customers are using to make that critical decision? Yes, you can.

The key word is REPETITION.